A Real Marketing Plan vs. Just Listing Online: Do You Know The Difference?
Selling smart starts with a strategy – not just a listing.
We hear about this all the time.
A home goes live on Rightmove or Zoopla.
A few views. Maybe one or two lowball offers.
Then... silence.
If your home is currently on the market and you're wondering why it's not selling, you're not alone — and you're not imagining things.
In today’s competitive UK housing market, simply listing your property online is no longer enough. Yet that’s what many estate agents still do. Upload a few photos, write a generic description, hit publish, and hope someone calls.
But hope isn’t a strategy.
Why Your Home Isn’t Selling (And Why It’s Probably Not Your Home’s Fault)
When a home doesn’t get viewings or offers, most sellers blame the price, the market, or even the house itself. But the truth?
Most homes don’t sell because they weren’t marketed properly.
That’s the key difference:
👉 Listing your home is uploading it to a portal.
👉 Marketing your home is crafting a bespoke strategy to sell it.
At avocado property, our self-employed agents have spoken to hundreds of homeowners who felt completely let down by the traditional process. Their biggest regret?
“I didn’t realise how much marketing actually mattered.”
What Real Property Marketing Looks Like (That Most Agents Skip)
Let’s break it down. A real marketing strategy does three powerful things:
1. It Gets the Price Right From the Start
Overpricing kills momentum.
A high price might look smart ("We can always come down later"), but it actually repels the right buyers and burns your launch window.
Buyers are savvy. They track the market. And when your property looks overpriced, they scroll on, assuming something must be wrong.
Real marketing includes price psychology and market positioning, ensuring you attract interest rather than repel it.
2. It Reaches the Right People - Not Just Anyone Scrolling
Your home isn’t for everyone. It’s for someone. That means:
- Tailored, emotionally driven copy
- Standout visuals (professional photography, video, floorplans)
- Targeted social media campaigns
- Email strategies
- Launch timing
If your current listing feels generic, it probably is. And generic doesn’t sell.
3. It Plans - Because Things Can Go Quiet
Good agents don’t just launch and leave. They adapt.
When your home goes live, we don’t just sit back. We track data, test responses, reposition where needed, and always have Plan B, C, and D ready.
Bad agents? They relist with a new photo angle and call it a strategy.
Did Your Agent Actually Present a Plan?
Here’s the gut-check question:
Did your estate agent present a real marketing strategy?
Or did they just upload your home and hope for the best?
If reading that made your stomach drop a little… you’re probably already thinking about your next step.
And that’s where we come in.
The Book Every Frustrated Seller Needs to Read
We’ve poured everything we know into a book:
It’s not fluff. It’s not a sales pitch.
It’s the real stuff your current agent should be telling you – but probably isn’t.
Inside, we walk you through:
✅ Understanding price psychology
✅ Reaching your actual buyer
✅ Building your marketing timeline
✅ Launching strategically (and avoiding that “greedy” early mistake)
✅ How to react when your home stalls
✅ …and loads more that the traditional agents leave out.
If your home is on the market, not getting viewings, and you're feeling stuck — this is your reset button.
Get Your Copy Today 👇
