Reading Property Market Review 2025: What It Means for Family Home Sellers in 2026
If you own a 3 or 4 bedroom family home in Reading, 2025 delivered some eye-opening lessons — and 2026 is shaping up to be a year where preparation and pricing will make all the difference..
📊 Reading Property Market: The 2025 Numbers
Between 1st January and 11th December 2025:
- 4,061 homes came to market across Reading
- 2,607 properties sold — around 64% (2 in 3 homes)
- 2,244 homes exchanged — just 57% actually moved
- 1,690 homes were withdrawn — 43% of all listings
- 1,949 homes reduced their price — a huge 48%
👉🏾 In simple terms: nearly half of sellers had to reduce their asking price.
For family homeowners, this highlights one key message — pricing and strategy mattered more than ever in 2025.
⏱️ Average Time to Sell in Reading
Across the town, the average days on market was 59 days — almost two months.
However, homes that were:
- Priced correctly
- Properly prepared
- Marketed strategically
…sold in less than half that time.
This gap is exactly why so many family homes struggled while others moved smoothly.
🏡 Why 3 & 4 Bedroom Homes Were Hit Hardest
Family homes typically sit at higher price points, which means:
- Buyers are more cautious
- Mortgage affordability matters more
- Competition is tighter
When pricing drifted too high, buyers simply waited — and reductions followed.
That’s why nearly 1 in 2 Reading sellers had to adjust their price in 2025.
🔮 Reading Property Market Forecast: 2026
Looking ahead, the signs are encouraging:
✅ Inflation easing
✅ Bank of England base rate down to 3.75%
✅ Sub-4% mortgage products available
✅ Large number of buyers & sellers paused in late 2025
All of this points towards a busy, high-volume Q1 2026.
January, February and March are traditionally strong — but next year they’re expected to be highly competitive, especially for family homes.
🧠 Advice for Family Home Sellers in Reading
If you’re planning to sell a 3 or 4-bed home in 2026, here’s how to get ahead:
1. Declutter Early
Aim to reduce belongings by 10–15% before viewings begin.
2. First Impressions Matter
Kerb appeal and presentation will heavily influence buyer decisions.
3. Be Pricing-Smart, Not Hopeful
Correct pricing will be the difference between:
- A smooth sale
- Or months on the market followed by reductions
4. Be Ready to Move
Flexibility on viewings, timelines and negotiations will win buyers.
🏁 Final Thoughts
The 2025 Reading property market proved one thing very clearly:
👉🏾 Homes don’t fail to sell — strategies do.
If you’re a family considering a move in RG1, RG2, RG30 or RG31, now is the perfect time to plan while others wait.
For tailored advice on selling your 3 or 4 bedroom home, or to understand what your property could realistically achieve in 2026, feel free to get in touch.
🎥 More local market insights are also available on my social media channels and YouTube.
Wishing you a Merry Christmas and a fantastic New Year — and I look forward to helping you move in 2026.