When you look back at the average rents achieved in Stevenage over the last five years, from 2021 through to 2025, a clear pattern emerges.

It’s been a few weeks (maybe longer), and the buzz has faded. Viewings are few and far between. Updates are sparse. And your agent’s enthusiasm? Nowhere to be seen.

As we hit the third week of December, the Tadley property market does slow down ready for the big day. It’s at this time of year, I like to work out the total value of every home in Tadley, and how that value has changed since 2010 (as that was the bottom of the market after the Credit Crunch).

In this blog, I’ll break down what a JBSP is, why it can be a powerful tool for Reading buyers, and how it can support the local market—including some real-world Reading scenarios. If you’re searching for “how to buy my first home in Reading”, “Reading first-time buyer options”, or “help getting a mortgage in Reading”, this guide is for you.