There comes a point in your career when you stop asking what the industry expects from you and start asking what kind of business you actually want to build.

For me, this is that moment.

I’m incredibly proud to be launching my business with avocado property here in Urmston, Flixton and Davyhulme –not just because it marks a new chapter professionally but because it gives me the chance to work in a way that feels completely true to who I am, how I want to serve people and what I believe estate agency should be.

If you are a family thinking about moving in or around M41, I want this to be more than a launch announcement. I want it to be a clear statement of what I’m here to do, why I’m doing it and what that means for you.

I’ve spent my career helping people move, improving the home moving process and understanding the part of estate agency that many people never really see.

Selling the home is the visible bit. The real value is everything wrapped around it. It is the advice, the communication, the strategy, the progression, the problem-solving and the support when things feel uncertain. That has always mattered deeply to me because moving home is one of life’s biggest transitions and people deserve more than a transactional service when they are going through it.

Over the years, I have worked across branch leadership, launch and growth, sales progression, technology and legal process improvement. I’ve helped reduce completion times, lower fall-through rates and create better experiences for sellers and buyers because I have always believed the job is not just to get a sale agreed it is to help people get moved properly.

Launching my own business with Avocado Property is the natural next step because it allows me to bring all of that together in a way that feels more personal, more honest and more useful to the people I serve.

I knew that if I was going to launch my own business, it had to be with a brand that didn’t feel generic.

Too much of the industry still hides behind the same scripts, the same tired approach and the same “that’ll do” attitude to service - avocado felt different to me. It felt like a brand with actual personality. One that wants to say something, stand for something and be remembered. More importantly, it gives agents like me the freedom to build a business in a way that feels genuine.

For my clients, that matters more than it might sound at first.

It means I can be professional without being corporate, personal without losing credibility, and modern without losing the human touch. It means I can build my business around trust, relationships, honest advice and genuine service, rather than trying to squeeze people into a rigid one-size-fits-all model.

This is not just an area I cover. It is home.

I’ve lived in Urmston for around 20 years and that matters to me because I never wanted to be the kind of agent who just works a patch from the outside. I believe the best agents live and breathe the places they represent. They understand not just the house prices or transport links but the feel of an area, the people in it, the little differences between one pocket and another and the reasons buyers want to be there.

What I love most about Urmston, Flixton and Davyhulme is the sense of community. There are the green spaces, the quality schools, the independent businesses, the local character and the kind of everyday familiarity that makes somewhere feel rooted and real. For families especially, that stuff matters. People are not just buying a property here. They are buying into a way of life.

That is why I see my job as helping people move into the right neighbourhood, not just the right house.

I don’t want to be known as someone who just gets homes on Rightmove and waits for the phone to ring.

I want to be known as the agent who understands why people are moving in the first place. The one who sees the person before the property. The one who keeps things steady when the process becomes stressful. The one who doesn’t disappear once a sale is agreed.

Quite simply, I think too much of the industry still puts property before people. It leans too heavily on portal marketing, too often lacks a real local strategy and too often fails clients when they need support most. I have never wanted to work that way. For me, modern estate agency is less about opening doors and more about opening trust. It is about helping clients understand pricing, positioning, timing, presentation and negotiation and making the market work for them rather than expecting them to just survive it.

That is the standard I am setting for my business from day one.

This part really matters to me because families are the people I naturally connect with most.

As a dad of two boys, I understand that a family move is about far more than bedrooms and square footage. It is about routines, schools, green space, support networks, lifestyle and making sure your next home fits the next stage of your life.

That is why I don’t really talk about upsizing or downsizing. I prefer the word rightsizing. Whether that is because you need more room for a growing family or because life looks a little different now than it did a few years ago, the point is the same: the move needs to be right for you.

For families moving in and around Urmston, Flixton and Davyhulme, my business is built to offer something better.

It means more personal support from someone who understands the pressures involved. It means advice shaped around your situation, not a generic sales script. It means stronger local insight into the areas, schools, green spaces and communities that matter to family life. And it means support not just when your home goes live but all the way through the move, when the emotional and practical pressure often starts to build.

If you choose to work with me, my aim is simple: to give you a better moving experience than you thought was possible from an estate agent.

That means a thoughtful marketing strategy, not a copy-and-paste listing. It means understanding how to find the right buyer, not just any buyer. It means knowing the legal and survey progression issues that can derail a move and staying close to the process to help keep it on track. It also means I only work with a limited number of clients at a time, so people get the best of my time and attention.

I’m not here for one transaction and then gone. I want to be the person people come back to, recommend to friends, and remember as someone who genuinely cared about getting things right.

One of the things I feel most strongly about is being part of the community I serve, not just doing business in it.

To me, being part of the community means showing up as a contributor, not just a seller of houses. It means championing local independent businesses, understanding the streets and stories behind the postcode, and caring about what happens to people before, during and after their move.

That is why I’m excited to spotlight local businesses and voices through a Meet the Neighbours video series, and why I’m looking forward to reconnecting with Love Urmston and supporting AFC Urmston Meadowside, where I previously spent five years as a junior football coach.

Because when people move into an area, they are not just buying bricks and mortar. They are joining a community, and I want my business to play a positive part in that.

I’m not interested in leading with a tired “over 20 years of experience” line and hoping that says enough.

What matters more to me is what those years have taught me: that people need honesty, that communication matters, that moves need momentum and that trust is everything.

After 20 years of helping people move the right way, I’m proud to be bringing everything I’ve learned into this next chapter as a self-employed estate agent with avocado property in Urmston.

And honestly, I couldn’t be more excited for what comes next.

If you are looking for an estate agent who knows the area properly, understands family moves and believes there is a better way to do this job, I’d love to help.

Book your free valuation with me today and let’s talk about your home, your plans, and how I can help you move the right way.