The honest answer is that it depends. Location, property type, number of bedrooms, price point and market conditions all play a part. To give Sandhurst homeowners some clarity, I have analysed the latest data from the 175 Sandhurst homes, building plots, commercial units and mobile homes etc, that have sold subject to contract in the last three months. This covers Sandhurst town centre plus a one-mile radius.

Of the properties that have sold subject to contract, the overall average time from coming to market to sale agreed is 62 days. This is split down as follows by type and bedrooms.

The message is clear. In Sandhurst, terraced/town houses and three-bedroom homes are currently the fastest movers when it comes to property types and bedrooms.

Selling a home is not simply about putting it on the portals (Rightmove, OnTheMarket or Zoopla) and waiting. When homes take longer to sell, or fail to sell at all, it usually comes down to two things, pricing and marketing.

Price matters more than anything else.

Overpriced homes stand out for the wrong reasons. Buyers compare everything, and if a property looks out of step with similar homes, it is quietly ignored.

The data backs this up. Only 62.98% of Sandhurst homes that left estate agents’ books in 2025 actually sold and completed (i.e. the homeowner moved). The remaining 37.02% were withdrawn unsold, meaning the homeowner did not move.

There are two key reasons for this. The first is unrealistic pricing at the start.

Research by Denton House using TwentyEA data shows that of the 2 million UK home sales, if a home sells within the first 25 days of coming to market, there is a 94% chance the sale will go on to complete (i.e. you move home). Yet, if it takes over 100 days to agree a sale, that completion probability falls to 56%. 

 

Also, of the UK homes that do sell, those homes that don’t get their asking price reduced (i.e. they are realistically priced from day one) are 135% more likely to get a sale agreed on them and take a third of the time to sell and half as likely for that sale to fall through.

 

Setting the asking price for your home is not about settling for less, it is about creating the best conditions to achieve the most money. A property needs to enter the market at a level that attracts genuine attention from day one, because once a home lingers, value starts to leak away. That is not to say you cannot try a slightly higher asking price in the initial stages of marketing, although it's important to remember the market usually gives a clear answer within the first two weeks, through activity and feedback. That early response tells you quickly whether the price is right or needs adjusting. If it needs adjusting, do so after two or three weeks, not two or three months. In other words, the asking price gets you into the game, and what happens next is driven by how real buyers behave, not by hope or guesswork.

The second reason is your choice of estate agent and their marketing strategy. This has a direct impact on how fast your home sells, and whether it sells at all.

Some Sandhurst estate agents are excellent at proactive marketing, buyer follow up and honest feedback. Others are far less consistent once the board goes up.

If your agent promised regular updates, buyer feedback and a clear strategy, it is reasonable to expect that to happen. Good agents earn their value through momentum, communication and problem solving, not just by listing the home. 

Exceptional photography, floor plans and video are no longer optional. Most Sandhurst buyers first see your home on Rightmove, OnTheMarket or Zoopla, and they make a judgement in seconds.

Outdated or poor-quality images quietly kill interest. Seasonal photos are another giveaway. Snow on the ground or Christmas decorations in the summer signal how long a home has been sitting unsold.

Refreshing photography as the seasons change can make a real difference. Small improvements in presentation often lead to a noticeable uplift in enquiry.

Selling your home is not a tick box exercise. It is a major life decision that needs clear advice, realistic expectations and steady support from start to finish.

Understanding local data, pricing with confidence and maintaining momentum are what separate smooth moves from stressful ones.

If you are considering a move in Sandhurst and want a grounded, data led conversation about your options, I am always happy to chat.