October Content Opportunities & Key Dates 🎃🍂
As we move into October, there are exciting opportunities to boost your social media engagement and bring extra value to your audiences.
Here are the key dates and themes to keep in mind for your posts, along with actionable tips to incorporate into your content plans:
🏙️ Urban October
- Highlight Urban Living:
- Schedule Instagram Reels and TikToks showcasing local hotspots and the benefits of town living. Plan weekly themes like “Best Cafés in [Your Town]” or “Hidden Gems in [Your Town].”
- Engage with the Community:
- Feature a different local business or community event on your Stories each week, tagging them for cross-promotion.
- Collaborate with a local influencer or business for a joint Instagram or Facebook Live event.
- Visual Content:
- Develop a series of visually engaging posts (carousels, infographics, videos) to highlight the vibrancy of urban living in your area. Use high-quality photos focusing on key features of your town or video clips for Instagram and Facebook.
- Solutions to Urban Challenges:
- Position yourself as a thought leader on LinkedIn by creating content on urban challenges like:
- Urban Family Living
- Affordable Housing
- High-Density Living
- Sustainability
- Noise and Air Pollution
- If you need advice on how to position yourself as a thought leader, drop us a line at groupmarketing@momentumportfolio.co.uk.
🌍 World Mental Health Day – 10th October
- Highlight Wellness in the Workplace:
- Create content around simple wellness tips or stress management strategies when buying or selling homes.
- Encourage Positivity:
- Share daily top tips for reducing mental health impacts leading up to the day.
🏢 National Work-Life Week – 7th-13th October
- Showcase Your Culture:
- Post behind-the-scenes content or “Day in the Life” videos on Instagram Stories and LinkedIn.
- For those who involve their family in content, demonstrate how you balance family life while supporting other families moving home.
- Explain why you became an Avocado Partner – focus on family time or the ability to pursue personal projects. You are in control of your success!
🎃 Halloween – 31st October
- Get Spooky and Fun:
- Create Instagram Reels or TikToks of themed property tours or “haunted” listings.
- Share posts with Halloween decoration tips or DIY ideas. Chloe will send the usual holiday graphics, but feel free to create your own!
- Promote Local Events:
- Post about local Halloween events or activities, using geotags and event tags to increase visibility.
- Run a Contest or Giveaway:
- Set up a Halloween-themed contest (e.g. pumpkin carving or costume contest) and promote it across Instagram and Facebook.
🥑 Promote the Avocado Book: "Selling Your Family Home"
- Support Your Followers: Give "Selling Your Family Home" another push, especially for customers looking to move before Christmas. It’s packed with practical advice, making it an excellent resource for sellers.
- Create a post or story highlighting how the book helps sellers prepare their homes for a Christmas move.
- Run a limited-time promotion or giveaway for a free copy to generate engagement. Encourage followers to share or comment to enter!
💼 Autumn Budget Updates
- Stay Informed:
- We have key updates on the Autumn Budget to factor into your content plans this month. HQ will send graphics for you to share across your platforms.
- Highlight key budget changes that may affect homeowners or prospective buyers, and explain how your services can help them navigate these changes.
Tip of the Month: Tailoring Content for Each Platform
- Instagram/Facebook: Use visually appealing images, Stories, and Reels. Keep captions engaging and direct.
- LinkedIn: Plan professional, insightful posts—long-form articles or in-depth videos.
- TikTok: Schedule creative, engaging videos—use humour, challenges, and behind-the-scenes content.
Marketing Requests
We’ve set up a new form for you to submit any marketing requests you might have! Please have a look at the form Austin created and think of any questions or queries you have regarding this. More information will be discussed at next week’s group meeting, but in the meantime, feel free to use the form for any requests.
Remember to adapt HQ’s platform-specific content to maximise engagement and drive traffic effectively!
Let’s go! 🚀🥑
Cheers,
Cindy Slaughter
Head of Marketing
Avocado HQ