Ruislip Property Market Update – First Half of 2025
The first half of 2025 has been one of the busiest we’ve seen in the Ruislip property market in years. Activity levels are up across the board - In this blog, I’ll break down the key figures, compare them to 2024, and share my advice on what these changes mean if you’re thinking about moving in the months ahead.
More Homes Hitting the Market
From January to June 2025, 836 homes came to the market in Ruislip – that’s a 24% increase on the same period last year.
Interestingly, 65% of these were houses, showing renewed confidence from homeowners moving up the ladder or downsizing.
What’s behind the increase?
Some sellers believe the market has recovered from its 2023 slowdown.
Others are encouraged by more competitive mortgage rates.
Either way, there’s more choice for buyers than we’ve seen in a while.
Sales Activity is Up – Especially for Houses
573 properties went under offer in the first half of 2025 – up 17% year-on-year, with houses making up 80% of those sales. This clearly shows that houses are driving the market, while flats are lagging behind.
Even better, 460 completions were recorded – a 37% increase compared to 2024. This means not only are more deals being agreed, but more are successfully reaching completion. Buyers appear more decisive – perhaps motivated by the possibility of interest rates rising again.
The Challenges: Sales Falling Through and Price Reductions
Not all the news is positive. 221 sales fell through – that’s up 22% on last year. This could be due to:
Overpricing
Mortgage delays
Chain breakdowns
It’s a reminder that realistic pricing and strong buyer qualification are essential for a smooth sale.
Price reductions have also increased, with 369 properties lowering their asking price – up 29% on 2024. While houses accounted for the majority, flats were more likely to need a price drop to attract buyers.
If you’re selling a flat, you’re competing not only with other resales but also with new builds offering incentives – so your marketing and presentation need to be spot-on.
Withdrawn Properties and the Flat vs House Divide
A total of 216 properties were withdrawn from the market in the first half of the year, which is only a small 3% increase overall. However, proportionally more flats are being pulled due to lack of interest.
Across every key metric – going under offer, completing sales, and holding value – houses are outperforming flats. The family home market in Ruislip is strong and competitive, while the flat market remains more price-sensitive and selective.
What This Means for Buyers and Sellers
House Sellers: Demand is strong, and buyers are decisive when the property is priced correctly and marketed well.
Flat Sellers: Be realistic with pricing, focus on presentation, and work with an agent who understands how to position your property in a competitive market.
Buyers: There’s more choice than last year, but desirable houses still move quickly – be ready to act.
My Advice
While we’ve seen more deals being done, we’ve also seen more sales falling through. Having the right strategy, accurate pricing, and a trusted agent who properly qualifies buyers has never been more important.
If you’re thinking about selling, or just want an accurate idea of your home’s value in the current Ruislip market, I’d be happy to arrange a free, no-obligation valuation.
📩 Email: james@avocadopropertyagents.co.uk
📱 WhatsApp/Call/Text: 07513 137021
