Stevenage’s Property Saleability Secret: The Numbers Every Stevenage Homeowner Must See
If you’re a Stevenage homeowner or landlord thinking about selling in the next couple of years, the question on your mind is simple. How long will it take to find a buyer?
Stevenage’s Property Saleability Secret:
The Numbers Every Stevenage Homeowner Must See
If you’re a Stevenage homeowner or landlord thinking about selling in the next couple of years, the question on your mind is simple. How long will it take to find a buyer?
New data on the 408 Stevenage homes sold in the last 3 months has revealed some striking differences depending on the type of property and the number of bedrooms. On average, it takes 36 days to find a buyer. But dig deeper, and the picture changes:
By Stevenage property type:
- 76 Stevenage flats/apartments sold: 44 days
- 116 Stevenage terraced/town houses sold: 36 days
- 125 Stevenage semi-detached homes sold: 25 days
- 53 Stevenage detached homes sold: 83 days
By number of bedrooms in Stevenage:
- One-beds: (34 sold) 50 days
- Two-beds: (117 sold) 34 days
- Three-beds: (185 sold) 29 days
- Four-beds: (62 sold) 85 days
- Five-beds or more: (9 sold) 154 days
(Stevenage town centre plus a 3-mile radius. Sold means Sale Agreed/Sold STC).
Yet not every home sells …
Only 60.53% of the Stevenage homes that left estate agents' books since January 1st were sold, and the owners moved. The other 39.47% were withdrawn unsold. In other words, over a third of the people who tried to sell in Stevenage never actually moved.
Why do many Stevenage homes not sell?
Selling a home in Stevenage is about far more than listing it on a property portal and waiting for the phone to ring. There are two main reasons why some homes linger on the market or never sell. They are price and marketing.
1. The importance of pricing your Stevenage home
Getting the price right is the most significant factor in securing a successful sale. If the asking price is out of step with similar properties, buyers will ignore the listing. Many sellers are tempted to try their luck with a higher figure, but the numbers show why this is a risky move.
Research by Denton House using data from TwentyEA highlights the role of timing. If your home goes under offer (i.e. sale agreed or sold STC) in the first 25 days of coming onto the market, there is a 94% (19 out of 20) chance the sale will proceed through to completion (i.e. you move home). If it takes more than 100 days to secure a buyer (because you initially tried at a higher price and then subsequently reduced your asking price), the chance of the sale proceeding through to completion falls to just 56% (approximately 1 in 2). Put simply, time is the enemy.
When choosing a Stevenage estate agent, do not fall for the one who promises the highest asking price. The only thing that truly sets the value of your Stevenage home is what the market is willing to pay, not what an agent says and not what you hope as the homeowner. The best agent is the one with the best strategy to attract buyers and create competition, because that is how you achieve the highest price in reality.
That is why you should work with an estate agent who knows the Stevenage market inside out and can support you with an accurate pricing strategy. Asking more than buyers are willing to pay is a gamble that can cost you your move.
2. The power of marketing your Stevenage home
Alongside pricing, the way your home is marketed is crucial. Buyers browsing Rightmove, Zoopla, or On the Market make instant judgments based on the photographs. Poor-quality images or old seasonal shots can kill interest before anyone even reads the description. For example, if your home still has pictures with no leaves on the trees and daffodils in late summer, it suggests the property has been on the market for many months.
Strong marketing by an estate agency involves professional photography, updated images that reflect the changing seasons, clear floor plans, and compelling descriptions. Well-presented marketing is not a gimmick. It widens your audience and creates competition, which in turn helps you achieve the best price.
Selling your home in Stevenage
Stevenage home sellers shouldn’t be complacent. Averages conceal the reality that many homes sell quickly, while others languish. Your choice of agent, your pricing decision, and the way your property is showcased will decide which side you fall on.
Moving home is a significant decision to make. It deserves careful preparation, clear communication, and above all, a strategy that is tailored to you. I specialise in helping Stevenage homeowners and landlords to navigate the sales process, combining local knowledge with modern marketing.
Whether you own a detached family home in Stevenage, a terrace or flat near the centre, or a semi on the edge of town, I can help you secure the right buyer and the right outcome. If you are thinking of selling, I would be delighted to talk through your plans and show you how to maximise your chances of success.