What Estate Agent Should I Use? A Guide for Home Sellers in the UK
Choosing the right estate agent can make or break your move—whether you're in Solihull, Swindon, Stevenage or beyond. With so many options out there, it’s not just about who shouts loudest. It’s about finding an agent who listens, cares, and gets results. Here’s how to spot the difference that really matters.
Selling your home is a big deal. Whether you're moving for more space, a better school catchment, or simply a fresh start, the estate agent you choose can make or break the experience. It doesn’t if you’re based in places like Solihull, Stevenage, Swindon, Wokingham or Maidenhead, the choice is equally important, regardless of location!
With so many options for sellers from high street names, online-only platforms and self-employed agents all vying for your attention, it can be hard to know who to trust. The agent with the most for sale boards? The one with the slickest pitch? Or the one who genuinely understands your goals?
Here at avocado property, we believe choosing an estate agent is about more than flashy branding or big promises. It’s about values, service, strategy and getting the job done right.
Skills and Experience to Expect
Great estate agents aren’t just good with people. They’re skilled marketers, expert negotiators and savvy project managers.
- Marketing know-how: High-quality photos, video tours, social media strategy
- Offer management: Fair, fast, and focused on your best interest
- Chain handling: Keeping deals together across multiple properties
- Local insight: Knowing how buyers behave in places like Solihull vs Swindon
- Track record: Recent similar sales, not just a list of what’s “on the books”
Market Share vs. Meaningful Results
It might sound impressive if an agent claims to have 30% market share in your postcode… but here’s the catch: how many of those homes have actually sold?
Here’s what you really want to know:
- How many homes are they currently marketing?
- How many do they want to handle at one time?
- How many have they successfully sold (and completed) in the past 90 days?
- What’s their average sale time?
Agents juggling too many listings can stretch themselves thin meaning less attention for you and your property.
Who's Right for Your Type of Move?
Whether you're upsizing in Stevenage, downsizing in Windsor or relocating from Solihull to Swindon, different agents have different strengths.
- Family Movers: Need chain management, schools’ insight and flexible viewing times
- First-Time Sellers: Need extra guidance and step-by-step support
- Landlords & Investors: Need yield insights, tenant-friendly marketing and sale-with-tenant support
At avocado property, we tailor the strategy to you, not just the property or what the market indicates. Every move is different and unique to you. And honestly, our property partners get that.
Values That Matter (and What They Look Like in Real Life)
Not all estate agents are created equal. Below is a breakdown of key values to look for, the green flags that show you're in good hands, and the red flags that should raise concern:
🚀 Final Word: Don’t Settle for Less
The best estate agents do more than list and leave. They list and love. What do we mean by this? Well an agent who truly cares about your move, advises with honesty, and delivers results will make your next chapter easier. Look past the big names and the market share hype.
Choose someone who:
- Communicates clearly
- Cares about your goals
- Has a proven plan
- Knows your area
And if you're serious about getting moving in Swindon, Stevenage, Solihull or anywhere across the Home Counties...
Book a Free Valuation with an avocado agent today
Let’s talk strategy, not sales fluff. Book a valuation with an avocado property partner today and experience estate agency done differently.