What’s Really Happening in the UK Rental Market

Andy and Ian sit down to chat through what’s really happening in the UK rental market in 2025. From rising rental stock to changing tenant demand and new mortgage deals, this update is packed with tips for landlords, tenants, and investors. If you’re in property, this one’s worth a watch!

What’s Really Happening in the UK Rental Market – 2025 Update
In the video above, Andy and Ian sit down to talk about what’s actually going on in the rental market right now. Whether you're a landlord, tenant, or property investor, there’s loads of useful info packed into this episode.
Here’s a quick look at what they cover:
  • Is tenant demand starting to cool down?
  • Why rental stock has gone up by 11% in the last year
  • How mortgage rates are affecting whether people rent or buy
  • What landlords should know about the busy rental season (May to September)
  • Why now might be a good time for new landlords to get started
  • What’s really going on with the Renters’ Reform Bill
  • The latest mortgage deals – including rates under 3.2% for buy-to-let

Tenant demand has dropped slightly but the market’s still busy
Andy explains that we’re no longer seeing 25 people apply for every rental. Now it’s more like 12. That’s still strong demand, but a lot more balanced than it was.
At the same time, more rental homes have come onto the market – 11% more than last year. So tenants have a bit more choice, and landlords are seeing a steadier flow of enquiries.

If you’re a landlord timing is everything
Andy’s top tip? Aim to market your property around two months before you want a tenant to move in. That’s because most renters already live somewhere and have to give two months' notice.

So, if your property is ready for someone in September, get it listed by July to attract the most applicants.

Some tenants are now choosing to buy instead
Mortgage rates have started to improve, and that’s giving more tenants the confidence to buy. Andy and Ian mention that first-time buyer activity is on the rise and some deals are looking a lot better than they were just six months ago.

Is it still worth being a landlord?
Despite the challenges over the last few years tax changes, legislation, higher costs – the answer is yes, property still stacks up as a solid investment.
Buy-to-let mortgage rates are looking much better now, and rental income remains strong. If you’re thinking about investing, there are sub-3.2% mortgage rates out there, and yields around 4.8% in places like the South East.
The key is having a good letting agent on your side, especially with new rules coming in. A great agent will help you stay protected and avoid any nasty surprises.

Need help or advice?
If you’re a landlord thinking about renting out your property, or an investor looking at your next move, Andy’s happy to help.


Get in touch with us

With rising interest rates, inflation pressures, and a lot of uncertainty in the headlines, many landlords are choosing to wait things out. But the reality is that opportunities still exist — if you know where to look and how to approach the market strategically.

Let’s untangle the “too much” of moving house so you can move forward...

Your home is more than just your biggest investment, it’s where your life happens. But what many homeowners forget is that protecting it requires more than just locking the door.

If you’re Googling any of these right now: “Why am I getting viewings but no offers?” “What does buyer feedback really mean?” “Is my house overpriced or just badly marketed?” You’re not alone, and you’re right to ask. Because when buyers are walking in, nodding politely… and then vanishing or worse giving 'naff' offers, something’s misaligned.