Why Isn't Your House Selling? The Shocking Truth About Estate Agency Marketing
For those of you who have been following me for a while, you may remember my rant about the subpar marketing tactics employed by another estate agent in Solihull. Well, today, I’m diving deeper into that topic, as it’s a crucial issue that affects many homeowners looking to sell their properties.
In Solihull, I've observed a recurring problem: poor marketing standards. Recently, I saw a house price drop three times within two months—from £435,000 to £410,000, and finally to £400,000. Despite these reductions, the property still wasn’t selling. Why? Because the marketing was severely lacking. Simple things like clearing leaves off the drive and removing bins for the photos were overlooked.
Determined to make a difference, I decided to take action. I visited the owners and discussed their situation. They ended up instructing me to sell their house. The results speak for themselves. Here’s a side-by-side comparison of the original front photo and the one I took. The improvement is evident.
Power of the First Impression
The first photo of your property is the most crucial element in your marketing strategy. Platforms like Rightmove, Zoopla, and OnTheMarket are essentially your shop windows. If the initial photo isn’t appealing, potential buyers will simply scroll past your listing. This is why the concept of "Stop the Scroll" is so vital. A captivating front photo is your first step towards attracting the right buyers and securing more viewings.
Comprehensive Marketing Strategies
Beyond the initial photo, I implemented several other strategies to enhance the property’s appeal:
1. High-Quality Photos: Professional, high-resolution images that highlight the best features of the property.
2. Video Tours: Engaging video tours of the house and the surrounding area to give potential buyers a comprehensive view of the property and its location.
3. Area Tours: Showcasing the local amenities and benefits of living in the area to attract buyers from outside the region.
The result? The homeowners were thrilled and quickly found buyers. They are now happily on the move.
Raising the Bar in Property Marketing
I urge all homeowners and estate agents to elevate their marketing standards. It’s not difficult to implement brilliant marketing strategies. Here are a few key points to consider if you’re selling your home:
- Evaluate Your Online Presence: Look at your property listing through the eyes of a buyer. Is it attractive enough?
- Video Marketing: Is your agent presenting the property through engaging videos? Are they highlighting the area’s features?
- Consistent Communication: Are you dealing with the same agent from start to finish? Consistency ensures that the agent understands your property and your expectations thoroughly.
- Utilize Modern Tools: Has your agent set up a WhatsApp group including you, your solicitor, mortgage advisor, or any other key individuals involved in the sale? This can streamline communication and make the process smoother.
The Importance of Effective Marketing
Marketing is now the cornerstone of selling properties. While knowing local buyers and having a network is beneficial, effective marketing can reach a wider audience and attract more potential buyers.
If you’re struggling to sell your home or feel that your current marketing isn’t up to par, please reach out to me. I would be delighted to share my marketing blueprint with you and discuss how we can make your property stand out in a competitive market.
Contact me through the details below, and let's get started on elevating your home selling experience.
Clint - 07538 298 911
clint@avocadopropertyagents.co.uk
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