Why Rushing Your Property Search Could Be a Mistake
At Avocado Property, we go beyond traditional property searches to help you find the perfect home. By embracing the science of decision-making and blending innovative marketing strategies with a personalised approach, we ensure a smarter, more successful property journey. Discover homes that truly fit your evolving needs.
How Avocado Property’s Unique Approach Helps You Find the Right Home
The Science Behind Decision-Making in Property
When it comes to buying or selling a home, most people assume they know exactly what they want from the outset. However, as renowned marketing expert Rory Sutherland suggests, human decision-making is far more complex than we think.
Sutherland, a behavioural economist and Vice Chairman of Ogilvy UK, specialises in marketing psychology—understanding why people make purchasing decisions and how businesses can improve the experience. He argues that our impatience often limits our ability to make the best decisions because we prioritise speed over discovery.
At Avocado Property, we embrace this concept. We are not just estate agents—we are marketing specialists dedicated to finding buyers their ideal home, while ensuring sellers attract the right audience for their property. By combining cutting-edge marketing strategies with a human-led, relationship-driven approach, we create a property journey that is insightful, personalised, and ultimately more successful.
Why Traditional Property Searches May Be Holding You Back
Many buyers begin their search using property portals like Rightmove and Zoopla, applying filters based on location, number of bedrooms, and budget. This seems logical—but it often results in missed opportunities.
Why? Because people don’t always know what they truly want until they start viewing properties. Search filters create a rigid selection process, meaning buyers may overlook hidden gems that don’t match their initial criteria.
Our experience working with buyers across the Home Counties, Swindon, Stevenage, Solihull, and Watford has shown that:
- Buyers often adjust their budget and expectations based on what’s available in the market.
- Life circumstances change—such as needing an extra bedroom for a new baby or an elderly relative moving in.
- Buyers initially set preferences that don’t align with what truly feels right once they start viewing properties in person.
How Avocado Property Helps You Search Smarter, Not Just Faster
Unlike traditional agents, our self-employed Avocado Partners take time to truly understand your needs, lifestyle, and evolving priorities. We recognise that home buying is not just about ticking boxes—it’s about finding a property that genuinely works for you.
1. The Heads-Up Property Alert System – A Smarter Way to Search
Most property search tools are static. Our Heads-Up Alert System allows buyers to evolve their search criteria over time, adjusting preferences as they refine what they’re looking for.
- If mortgage rates shift, you may need to adjust your budget.
- If certain properties in your preferred area aren’t available, you might consider widening your search.
- If your personal circumstances change, you may suddenly need an extra bedroom or home office.
This system ensures that buyers aren’t restricted by outdated search filters, helping them discover properties they may not have originally considered—but which could be the perfect fit.
2. Beat the Portals – Get Ahead of Rightmove and Zoopla
One of the biggest frustrations for buyers is finding a home they love, only to realise it’s already under offer by the time they book a viewing. That’s why Avocado Property offers early access to properties before they hit Rightmove or Zoopla.
- Our Beat the Portals strategy gives buyers an exclusive first look at new homes through in-depth property tours, giving them more time to consider their options before the wider market sees them.
- Sellers benefit from targeted exposure to serious buyers, meaning viewings are more productive and properties often sell faster.
This approach ensures that both buyers and sellers gain a competitive advantage in the market, creating a smoother, more efficient process for everyone involved. Follow your local Avocado Partner area to ensure you don’t miss out on their pre portal release info!
Why This Approach Works for Both Buyers and Sellers
For Buyers:
- Avoid missed opportunities—see homes before they appear on major portals.
- Stay ahead of the market—adjust your search in real-time based on what’s available.
- Make more informed decisions—our agents provide expert guidance, helping you discover what truly suits your needs.
For Sellers:
- Maximise exposure to serious buyers—avoid time wasters and get in front of people who are genuinely interested.
- Sell faster and at the right price—our marketing-led approach ensures properties are seen by the right audience before they even hit the mainstream market.
- Work with an expert who knows your area—our Avocado Partners are local specialists who understand the best strategies for selling homes in the Home Counties, Swindon, Stevenage, Solihull, and Watford.
Ready to Take the Next Step?
If you’re thinking of selling your home, working with an agent who understands both marketing psychology and human decision-making can make all the difference. At Avocado Property, we ensure your property is seen by the right buyers at the right time.
📍 Sellers: Book a free valuation with your local Avocado Property Partner today.
📍 Buyers: Register for our Heads-Up Alert System and stay ahead of the market.
Let’s make your property journey smarter, more strategic, and tailored to your real needs.