Why Stevenage Homeowners Need to Pay Attention to This Pricing Gap
If you’re a homeowner in Stevenage thinking about selling, brace yourself for a bit of uncomfortable truth.
If you’re a homeowner in Stevenage thinking about selling, brace yourself for a bit of uncomfortable truth.
There is a growing gap in our town between what Stevenage home sellers want and what buyers are actually willing to pay. And the evidence for this is laid out, month after month, in cold, hard numbers.
Since the summer of 2020, we’ve been tracking two key numbers: the average asking price of homes coming to market in Stevenage, and the average sale price of homes that exchanged and completed. The results are striking and eye-opening.
In 2025 so far, the average asking price of the homes coming onto the market in Stevenage has been £413,800. But the average price of a Stevenage home that’s actually sold and completed is £369,200. That’s a 12.1% difference.
And no, this isn’t about a property crash or Stevenage sellers taking a 12% or more hit on their asking prices. This is about what sells versus what sits on the market.
It’s Not That Stevenage House Prices Are Falling. It’s That High-Priced Stevenage Homes Don’t Sell as Well
Let’s be very clear. This 12.1% gap doesn’t mean house prices have dropped by 12.1%. It simply shows that Stevenage homes at the higher end of the market are much less likely to sell. They get listed, they linger, and they often withdraw unsold. Meanwhile, lower-priced Stevenage homes tend to fly off the shelf.
It’s a classic case of saleability versus ambition.
In 2020, the gap between the average asking price and average sale price in Stevenage was -0.5% (£339,300 asking vs £340,900 selling).
By 2021, it was 1.9%. Rose to 4.0% in 2022, 10.7% in 2023, 17.7% in 2024, and now we’re at 12.1 in 2025.
(Stevenage is SG1/2).
So, what’s going on?
Higher Price Brackets in Stevenage Have Lower Odds of Selling
It’s a simple truth: the higher up the price range you go, the harder it is to get a deal done.
That doesn’t mean the more expensive Stevenage homes won’t sell. But it does mean your pricing and presentation must be spot on for it to sell.
Wishful thinking won’t cut it.
The average asking price of property that has come on the market in Stevenage in the last five years has been £372,100.
- For all the Stevenage homes that have come onto the market below £372,100 in the last 5 years, they have had a 65.5% chance of selling and homeowners moving.
- For all the Stevenage homes that have come onto the market above £372,100 in the last 5 years, they have had a 46.5% chance of selling and homeowners moving.
Realistic Pricing Matters
Here’s another stat Stevenage home sellers need to understand.
Homes that agree a sale within 25 days of coming onto the market have a 94% chance of subsequently exchanging contracts and completing (i.e. the homeowner moves). Yet, for homes that sit for 100 days or more before a sale is agreed, the odds of the homeowner moving drop to just 56%.
In other words, if you get the price right from day one, you are far more likely to secure a solid buyer and sail through to completion. But if your home languishes on the portals for months, you are not only likely to have to reduce, if you do indeed manage to agree a sale on it, your odds are only slightly better than a flip of a coin.
What This Means for Stevenage Homeowners
If you’re thinking of putting your home on the market this year, here’s the uncomfortable but helpful advice:
- Don’t just look at what homes are being listed for. Look at what's selling — and selling within a month or two.
- Be honest about your timeframe. If you want to move soon, pricing realistically from day one will give you a better shot.
- Higher-value homes must work harder. Presentation, photography, pricing, and agent skill all matter more than ever when your Stevenage home sits in the upper price bands.
The Bottom Line for Stevenage Homeowners
Many homes listed in Stevenage this year won’t sell.
Not because they are bad homes. Not because the market is broken. But because many sellers and yes, some estate agents, are still pricing for the market they wish they had, rather than the market we do have.
If your Stevenage home is priced at the top of its range, you must demand an agent who can justify every pound, back it up with real buyer insights, and be honest with you from the start.
Otherwise, you risk becoming part of the Stevenage homeowners that don’t sell, as opposed to the Stevenage homeowners that move to the next chapter of their life.