🏡 Your Reading Property Market Update – Q1 2025
By Kiel Holder, Your Reading Avocado Agent – Covering Reading and the Surrounding Areas
By Kiel Holder, Your Reading Avocado Property Partner – Covering RG1, RG2, RG30 & RG31
Welcome to your Q1 market review! If you’re a family and thinking about upsizing, downsizing, or relocating in 2025—this update is for you.
Welcome to your Q1 market review! If you’re a family thinking about upsizing, downsizing, or relocating in 2025—this update is for you.
I’m reporting today from Balmore Walk in Caversham, a hidden gem with peaceful, scenic views overlooking the town centre. It’s spots like these that remind us why Reading is such a special place to live and raise a family. Now, let’s dive into the numbers that really matter.
📊 Q1 2025 Market Overview (Jan–March)
• 1,126 new properties hit the market across RG1, RG2, RG30, and RG31.
• Of those, 830 are already under offer – that’s around 73%.
• At Avocado, we actually sold more homes than we listed – sitting at a staggering 101% sales-to-listings ratio.
🔁 Sales Progress & Transactions
• 487 homes exchanged contracts in Q1 – 55% of those that came to market.
• With the stamp duty change rush, this wasn’t unexpected.
• At Avocado, we maintained a strong 84% exchange rate, which is our norm.
❌ Fall-Throughs, Withdrawals & Price Reductions
• 393 homes were withdrawn from the market (44% of new listings).
• 201 fall-throughs (that’s 1 in 4 sales collapsing).
• A huge one: 570 price reductions – nearly 50% of all listings.
At Avocado, just 21% of our homes needed a price reduction. Why? Because we price honestly, not optimistically.
🧠 What Homeowners Need to Know Right Now
If you had a valuation earlier this year but haven’t listed yet, pay close attention.
The start of the year brought energy, urgency, and strong buyer activity. But Q2 will be a different beast.
• We’re expecting a flood of new listings in the coming weeks.
• But the buyer volume is softening.
• That means more competition for your home from similar properties down the road.
• And with pricing already proving to be a major issue in Reading, overvaluation could leave you stuck on the market for months.
Here’s the kicker: many agents will inflate their valuations just to win your instruction. Worse still, they’ll tie you into sole selling rights contracts for up to 16+ weeks, leaving you locked in and frustrated when interest drops off.
🔍 Why Avocado Is Different
• We don’t play the overvaluing game.
• We use cutting-edge tech and next-gen marketing strategies.
• We work smarter, not louder – and the numbers prove it.
We were built for markets like this—when pricing, timing, and visibility are everything.
💬 Thinking of Moving in 2025?
If you’re a homeowner in Reading with a 3 or 4-bedroom property, and you’re serious about making a move this year—now is the time to act.
✅ Let’s review your plans.
✅ Let’s get your home priced right.
✅ Let’s launch with the right strategy.
Get in touch today to find out more about the blueprint to a successful move in 2025.
As always, if you have any questions—I’m just a message or phone call away.
Kiel 🥑
Your Reading Avocado Property Partner,
Small Business Owner & Dad 🫶🏾
☎️ 07769 345 086
#ReadingProperty #ReadingHomes #AvocadoAgent #PropertyMarketUpdate #SellingReading
