More than 4 in 10 Twyford Homes Fail to Sell
How do you beat those odds?
When most people decide to put their Twyford home on the market, they assume one thing.
That it will sell.
More than 4 in 10 Twyford Homes Fail to Sell
How do you beat those odds?
When most people decide to put their Twyford home on the market, they assume one thing.
That it will sell.
After all, why wouldn’t it? You instruct an estate agent, the board goes up, photos appear on the portals and viewings get booked and offers made. Simples!
Except it is not.
Because what most Twyford homeowners never get told is the real probability of you selling and moving. Looking at every Twyford estate agent…
Over the last two years, your chances of selling and moving your Twyford home have been 54.5%.
The remaining 45.5% of homes (i.e. more than 4 in 10) failed to sell, withdrawing from the market unsold.
(Twyford RG10).
And those chances vary massively, property to property.
At the end of the day though, whether you sell your home or not almost always comes down to two things. The marketing of your home and its pricing. Every property is unique. Its location, condition, layout, presentation and even timing all play a part and so the marketing of the home needs to be bespoke as does its asking price. Interestingly, I was asked recently if the price band of a property made any difference to the home’s saleability. One would think it shouldn’t, yet the figures tell a different story.
Let me share with you what I found about the Twyford property market and the chances of getting your home sold (and moved), split down by price band.
Two Outcomes to Putting Your Twyford Home on the Market. That’s it.
Let’s start with something simple. When you list your home for sale, there are only two possible outcomes:
- You exchange contracts, complete the house sale and move home.
- You withdraw the property unsold.
Everything else is noise.
So, I have looked at the data for every Twyford property that has left every Twyford estate agent’s book over the last two years. Then calculated how many have successfully sold (& exchanged and completed) verses how many were withdrawn and never sold.
The results are eye opening.
The Twyford Selling Odds, Price Bracket by Price Bracket.
- Up to £250k: 18 Twyford homes sold & moved, 21 unsold & withdrawn. 46.2% success rate.
- £250k to £500k: 134 Twyford homes sold & moved, 93 unsold & withdrawn. 59.0% success rate.
- £500k to £1m: 262 Twyford homes sold & moved, 175 unsold & withdrawn. 59.9% success rate.
- £1m+: 80 Twyford homes sold & moved, 123 unsold & withdrawn. 39.4% success rate.
In simple terms:
- If your home is worth under £250k, two fifths of homes are selling.
- Between £250k and £500k, almost 3 in 5 homes sell.
- Over £500k, again you have a 3 in 5 chance of moving.
- And for £1m+ homes, it’s only a 2 in 5 chance of getting sold.
This Is Not Just Twyford!
You might be thinking, surely that is just Twyford? Actually, no. A similar pattern plays out nationally and across the South East.
Here’s how Twyford compares:
- Up to £250k: South East 46.1% & National 62.9%
- £250k to £500k: South East 57.5% & National 53.7%
- £500k to £1m: South East 46.4% & National 44.8%
- £1m+: South East 38.8% & National 35.1%
So, as asking prices increase, the odds of selling your home fall.
Why do Higher-Priced Twyford Homes Struggle to Sell?
The higher up the price ladder you go, the smaller the buyer pool becomes.
There are fewer proceedable buyers. Affordability tightens. Mortgage stress tests get harder. Even wealthy buyers become more selective when borrowing costs rise. Yet the biggest thing with the most expensive homes is that they are harder to value and price right. Also, some estate agents like to have prestige homes on the market for kudos, so overegg the suggested asking price. Overpricing becomes the biggest danger of all.
The Danger of Overpricing Your Twyford Home.
When the market was red hot in 2021, many sellers got away with ambitious pricing. Buyers had FOMO. Mortgage rates were dirt cheap. Stock was limited.
But we are not in that market anymore.
In today’s 2025 Twyford market, pricing too high is the fastest way to end up in the withdrawal pile. Once your property goes stale, price drops often fail to undo the damage. Buyer confidence weakens. The home lingers unsold. And as the data shows, that is exactly what is happening to almost half of the sellers in certain price brackets.
Your Twyford Estate Agent Matters More Than Ever.
One of the biggest misconceptions sellers have is that ‘price equals value’.
It doesn’t.
Value is what someone will pay. And getting that buyer to step forward takes more than putting it online and hoping.
In this market, experienced Twyford estate agents do three things that make the difference:
- They price correctly from day one.
- They qualify and manage buyers effectively.
- They negotiate firmly and protect your sale through to exchange and completion.
The best agents understand the psychology behind buyer behaviour. They manage expectations. They create competition, not just interest.
Every Twyford Home Is Unique. But The Statistics Don’t Lie.
Of course, every property is different. The data here looks at the broader trends across Twyford. You might have a home that defies these odds. You might also have a home that falls victim to them. What matters is not just knowing these statistics but understanding how they apply to your specific Twyford home, location, and condition.
The Real Question Twyford Sellers Should Ask.
The question Twyford homeowners should be asking is not:
"What price do I want?"
It is:
"What price gives me the best odds of successfully moving?"
Because nobody puts their Twyford home up for sale to just sit there. The goal is not to be on the market. The goal is to be moved and onto the next chapter of your life. And pricing correctly, from day one, remains the most powerful decision you control as a seller.
It is not about what asking price you place your home on for, it is about what you end up selling it for, compared to the price of the one you are buying. The real cost of moving is the gap between the two, not just how much you could get for yours. That is the bit most people forget when making home moving decisions.
These are my thoughts, do you have anything to add to them?