This one factor is reshaping the UK house prices...

This one factor is reshaping the UK house prices...

From unexpected price shifts to the rise of first-time and cash buyers, 2023 has been a rollercoaster. As we head into 2024, let's unravel the surprises and trends shaping your next property move.

Quick Bites


  • UK house sales are projected to maintain a steady 1m in 2024.
  • Housing price inflation slowed dramatically from 9.6% to -1.1% over the past year.
  • 4 out of 5 local housing markets observed a decrease in annual prices.
  • Transactions are expected to see a 23% drop in 2023 compared to 2022.
  • First-time and cash buyers are taking the lead, representing 2 out of 3 sales in 2023.
  • Predictions suggest a 2% dip in UK house prices for 2024, but increasing incomes might help improve housing affordability.

Deep Dive


  • The housing market, which previously saw significant growth, is now facing challenges in 2023. With 4 out of 5 markets experiencing price falls and transactions witnessing a significant dip, the year appears to be challenging.
  • On the bright side, despite the market's current state, first-time and cash buyers are showing confidence, making up a large portion of sales this year.
  • Mortgage Issues: As the economy witnesses slow growth, increased mortgage rates and living costs are impacting buyer demands. This has resulted in a swift deceleration in price growth, moving from +9.2% to -1.1%.
  • Regional Insights: Southern England, which previously led in price hikes, is now experiencing reductions. Cities like Colchester, Canterbury, and Luton are seeing notable annual price drops.
  • Looking Forward: With UK house prices expected to drop by 2% in 2024, the housing market remains on the expensive side, especially with 5% mortgage rates. However, if mortgage rates can return to a more approachable 4%, sales might surpass the predicted 1m in 2024.

Avocado Advice


For those considering entering the housing market, monitoring mortgage rates and regional trends will be crucial. While the current state of the market might appear unstable, patience and timely decisions can lead to favorable outcomes.

So if you're ready to plan your move or would just like to find out how much your property is worth, book a valuation with your local Avocado partner here.

Or if you're in a rush, use our FREE instant house price calculator here.


Get in touch with us

Online valuations pull data from past sales but can’t assess your home’s upgrades, location, or buyer demand. That’s why they often mislead homeowners. For an accurate valuation and tips to maximise your sale price, a professional in-person assessment is key. Let's chat!

Tired of the 9-5 grind? This episode of The Investor’s Corner Podcast reveals how to transition from a secure £100,000 salary to building a property investment business that funds your lifestyle. Learn proven strategies, the BRRR method, financial tips, and how to scale your portfolio for long-term success.

When it comes to selling your home, you need to make sure that you have the right estate agent. There are many different companies around all competing for your business, so it is important to make sure you are comfortable with who you have representing you. Our tips and tricks will help you pick the perfect agent for you.

At Avocado Property, community isn’t just a buzzword—it’s the foundation of everything we do. As a brokerage for self-employed estate agents, our partners don’t just work in our local areas; they live, breathe, and invest in them.