Welcome to your May edition of the Reading Market Update – your go-to source for everything you need to know about what's happening right here in the Reading property market.

Today’s update comes to you from the tranquil Abbey Wharf – because why not? The sun is shining, and it’s a great time to take stock of what’s going on in our local housing market.
Let’s dive in 👇🏾
🔍 April at a Glance:
* 380 new properties came to market in Reading
* 284 homes went under offer – that’s 74% of new listings
* At Avocado, we achieved 100% of our homes going under offer 💥
✅ Completions and Withdrawals:
* 187 properties reached exchange – around 60% of April’s listings
* 121 homes were withdrawn from the market – that’s a 39% withdrawal rate
* Avocado? Zero withdrawals – every home remained active and progressing
❌ Fall-Throughs:
* Across the area, 78 properties fell through – about 27%
* At Avocado, we had zero fall-throughs once again
🔻 Price Reductions – The Big One:
This stat is perhaps the most telling of all. Of the 380 new homes listed, 239 reduced in price – a staggering 63%. That means nearly 2 out of 3 sellers are having to lower their asking price to stay competitive.
At Avocado, we only reduced 16% of our listings – a massive difference that reflects how pricing strategy and marketing make a measurable impact.
📉 What’s Driving the Market Right Now?
From political uncertainty (yes, tariffs and Trump again…) to changes like the Renter’s Rights Bill, the market is being pulled in all directions.
However, lenders are keen to lend, and with the Bank of England lowering the base rate, we’re seeing better mortgage products and lower interest rates. That means more quality buyers entering the market – just in time for the seasonal surge of sellers.
But let’s be clear – it’s still very much a buyer’s market.
🏡 The Key to a Successful Sale in 2025:
* Correct pricing – essential in a cautious marketplace
* Industry-leading marketing – beautiful photos and a Rightmove listing aren’t enough
* A proactive agent – someone who takes your home to buyers, not just waits for buyers to come
At Avocado, we’re not just another agency. We’ve worked on the high street. We know the old model. And we’ve built a new one to deliver real results, tailored to modern buyers and sellers.
So, if you’re thinking of selling your 3 or 4-bedroom home in Reading and want a strategy that works, let’s talk.
📩 Contact me directly on the details below. Let’s make your 2025 move a smooth one.
Kiel Holder | Your Reading Avocado Property Partner 🥑
Small Business Owner & Dad
☎️ 07769 345 086
#ReadingProperty #AvocadoProperty #ReadingEstateAgent #MarketUpdate #MovingIn2025 #readinguk
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