How to Choose the Right Estate Agent When Selling Your Home

How to Choose the Right Estate Agent When Selling Your Home

When it comes to selling your home, you need to make sure that you have the right estate agent. There are many different companies around all competing for your business, so it is important to make sure you are comfortable with who you have representing you. Our tips and tricks will help you pick the perfect agent for you.

1. Ask for recommendations
Of course, the most obvious trick is to ask everyone you know who they would recommend. You want to know which friends have moved recently and who they used. Make sure you find out if there were any issues. The other thing you can do is have a look around the area or online and see which estate agents are getting a lot of business. Online reviews from real customers can be a big help in swaying your decision.

2. Check industry credentials
All estate agents are required to be members of the Property Ombudsman so make sure that yours is. Many will also be members of various trade bodies. Memberships of these will mean that the estate agent has to follow a code of conduct. This likely implies that they will have higher standard of professionalism and diligence and therefore are going to be better for you.

3. Have a list of questions
You want to make sure that you ask the estate agents certain questions- things like, if you go for a sole-agency contract what is the tie in period and how much do they charge? How will they advertise your property? Who will handle the viewings? How long has the estate agent been established and what is their level of experience.

4. Decide between Sole-Agency or Multi-Agency
When selling your property, you want to decide whether to go with Sole-Agency or Multi-Agency. Multi will mean that your property is marketed through a number of different agencies and in theory will be seen by more people, but it costs more. Really, a great agent should be able to get you the reach you need without another agent's help. If they're not able to sell the property, getting multiple agents on board isn’t going to help. Instead, why not research thoroughly for a great agent before you start. They may cost a little more than a cheap agent, but it'll cost less than a multi agency contract, and they can get you the price you want and need.


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Selling a home takes 4-6 months on average, but the right strategy can speed things up. Pricing correctly, great presentation, and expert marketing all play a role. Want to avoid delays and attract serious buyers? Read our latest guide for insider tips, or book a free valuation to get tailored advice from Avocado Property today!

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Alistair, our Bicester partner, turned a frustrating home sale into a success. After a poor experience with a high street agent, the client reached out Alistair, who sold their house within a week with two offers. With clear communication, personalised service, and expert marketing, Alistair made all the difference.

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